Healthcare Powered CRM
Obtain an Intelligently Advanced Healthcare Chatbot.
Healthcare Customer Relationship Management streamlines communication with both patients and referral providers, enabling personalized promotion of medical services, resulting in improved care standards and increased patient satisfaction.
Why Choose a CRM
Reasons to use CRM for Healthcare?
Customer Relationship Management (CRM) systems are increasingly being adopted in healthcare organizations to improve the quality of patient care, enhance communication and engagement, and streamline operations. Healthcare providers are under constant pressure to deliver high-quality care
Profiling both potential and existing patients comprehensively
Managing referring providers with a focus on outcomes
Helping with pre- and post-treatment communication with patients
Measuring the patient experience
Enhancing chronic disease management through automatic notifications and alerts
Personalizing web content according to the interaction between website, CRM, and EHR
Using Healthcare CRM as a complement to EHR.
While EHR and CRM both store patient data, support internal collaboration and offer a personalized approach to caregiving, it is the healthcare CRM software that contributes to increased patient satisfaction and facilitates long-lasting relationships through improved experience.
By integrating CRM with EHR, we leverage data from both systems to present essential patient facts gathered from communication history and medical records. This enables targeted campaigns and personalized content to improve engagement and satisfaction.
EHR
- Individual as a Patient
- Caregiving first, tailored to patient treatment
- Used by qualified clinicians only
- No actionable data on referrals
- High level of manual procedures, prone to human errors
- Outgoing communication with patients shifted to a patient portal
- Little or no measurable insights into patient and referral relationships
Healthcare CRM
- Communication first, tailored to customer service
- Optimized for use by marketing and sales specialists
- Complete profiling of patients, referring institutions and affiliated physicians
- Automated, policy-based workflows
- Automatic notifications sent two-way, both to caregivers and their patients (e.g. appointment reminders or test results)
- Automated analytics and reporting, including monitoring of patient satisfaction
How We Help
Healthcare CRM has the potential to do much more than just replace sticky notes on caregivers' desks, and our CRM consultants are skilled at unlocking its capabilities while considering your budget and project timelines.
Complete end-to-end capabilities.
We offer full-cycle competencies, beginning with CRM consulting and a free proof-of-concept to align with your expectations and requirements. We then guide you through the various project stages, from Business Analysis to Maintenance, with minimal effort required on your end.
Multi-platform CRM
Our team has both the expertise and resources necessary to provide healthcare CRM solutions that work across desktop, web, and mobile platforms, including options based in the cloud.
Website Personalization
We assist in establishing trust, boosting engagement, and driving conversions by providing personalized content such as landing pages, promotions, services, and educational resources that are specifically selected based on the individual visitor's or registered patient's unique story, starting from their initial website visit.
Discover if Investing in Healthcare Customer Relationship Management is Right for You!
TRC Digital is equipped to evaluate your healthcare organization's requirements and create a feasibility study for Healthcare Customer Relationship Management, including an evaluation of the return on investment.